Successful learning is a combination of three elements:
● 70% from real-life and on-the-job experiences, tasks, and problem solving
● 20% from feedback and from observing and working with peers and role models
● 10% from formal training
Gamified learning environments provide each of the above elements by (a) providing real-life, OTJ environments within which workers learn or practice job skills; (b) scoring and outcomes that workers, their peers, and their supervisors can use to grade performance and determine ways forward; and (c) formal training via the opportunity for the company to provide an environment tailored to their operations and structured according to their processes.
6 Benefits of Gamification in Training for Commercial Customers
1) Better learning experience. The learner can experience “fun” during the game and still learn if the level of engagement is high. A good gamification strategy with high levels of engagement will lead to an increase in recall and retention.
2) Better learning environment. Gamification provides an effective, informal learning environment, and helps learners practice real-life situations and challenges in a safe environment. This leads to a more engaged learning experience that facilitates better knowledge retention.
3) Instant feedback. It provides instant feedback so that learners know what they know or what they should know. This too facilitates better learner engagement and thereby better recall and retention.
4) Prompting behavioral change. Points, badges, and leaderboards would surely make training awesome. However, gamification is about a lot more than just those surface level benefits. Gamification can drive strong behavioral change especially when combined with the scientific principles of repeated retrieval and spaced repetition.
5) Can be applied for most learning needs. Gamification can be used to fulfill most learning needs including induction and onboarding, product sales, customer support, soft skills, awareness creation, and compliance.
6) Impact on bottom-line. On account of all these aspects that touch and impact learners (better learning experience, higher recall and retention, catalyzing behavioral change, and so on), it can create a significant performance gain for the organization.